A mobile app is a software application specifically developed for using one mobile device like tablets and smartphones rather than laptop and desktop computers. Mobile applicaionss are designed having in mind constraints and demands of the portable devices. Mobile apps take advantage of those specialized capabilities. Mobile apps are commonly categorized according to being native apps or web-based. Native mobile apps are created specifically for a certain platform. In addition to native and web-based applications, there is a third category, hybrid mobile apps that combine elements from these two previously mentioned. As the technology mature, app development main efforts will further focus on the creation of other types of mobile apps including browser-based mobile apps. Mobile applications serve in order to provide users with those similar services as those accessed using desktop and laptop computers.
“Your mobile device quickly has become the easiest portal into your digital self.”
Phil Nickinson, Android Central
Mobile apps are commonly small with limited function suitable for use of smartphones and tablets. This use of software has been broadly popularized by tech giant Apple and App Store that sells thousands of various applications for iPod Touch, iPad, and iPhone. People download mobile apps every day. Mobile media also varies through the day. Recent studies have shown that desktop computers are still very important for work audiences, but smartphones and tablets dominate in the evening hours. Studies also have shown that the total browse time per month is higher on smartphones in compared to twenty-nine hours users spend on their desktop computers. The popularity of mobile-friendly apps is directly associated with this rapid growth in the use of mobile devices like tablets and smartphones. Apps are preferred channels for different entertainment activities used for playing games, streaming music, social networking, navigation, travel bookings, online shopping and other. People use their smartphones and mobile apps in order to find local businesses, find real estates, to transfer money, compared prices and products while online shopping and other activities.
These days, many business owners decide to hire a professional in order to create their mobile app. If you think that mobile apps are just for those big companies, you are wrong. More and more those small and medium-sized businesses decide to follow this mobile trend since they understand an effective mobile strategy is much more than having a mobile-friendly website. Therefore, you may notice that more small and medium-sized businesses interact with their users and customers through their dedicated mobile apps. These companies having their mobile apps are ahead of the game in terms of taking their marketing effort to the next level. Every company both small and large should have a mobile-friendly website in order to be visible to their customers all times. Having a mobile app can greatly advantage a business in terms of attracting more potential customers and keeping those regular customers since the average person spends around three hours per day on her or his mobile device. Mobile apps also help in creating a direct marketing channel as they provide general info, booking forms, prices, user accounts, news feeds, messengers and much more. Having a mobile app greatly improves businesses’ value to their customers, helps to build recognition and brand, improves customer engagement and cultivates customer loyalty.