There are three main types of mobile apps including native apps, web-based mobile apps and hybrid apps. Hybrid mobile apps combine elements of native and web-based apps. Native apps include Android, Windows Phone, and iOS. Hybrid apps are designed for platforms including Xamarin, Angular Mobile Sencha Touch, React Native, Iconic and others. On the other hand, web-based apps are responsive versions of websites designed in order to work on any mobile device.
Native apps are developed for a certain mobile device operating system like Windows Phone or Android. Therefore, they are native for a certain device or platform. Apps built for Android, Windows Phone, Blackberry, Symbian cannot be used on any other platform expect on their own. Therefore, a mobile app designed for Android can only be used on an Android device. Main advantages of native apps are good user experience and high performance. In addition, an access to broad range of APIs puts no limits on app usage. Native mobile apps are accessible form app stores of their kind and have that very clear tendency of reaching target customers. Some disadvantages of native mobile apps include higher costs in comparison to other types of mobile apps. Creating a native mobile app duplicates costs since maintenance and separate supports for different apps are required that result in greater product price.
“In my opinion, the future of mobile is the future of everything.”
Matt Galligan, Digital Transformation Manager at Salesforce
There are thirty-three categories of application in Google Play and twenty-to categories in Apple’s App Store. However, there are only seven app categories which have managed to reach more than three percent of users according to latest studies. Commonly used seven categories of apps include gaming apps, business, education, lifestyle, entertainment, utilities, travel, book, health and fitness and food and drink. Around twenty-four percent of users download gaming apps. Gaming apps are followed by ten-percent of users who download business, education and lifestyle apps. By far the most popular category is gaming apps. This is not surprising since the average personal time spent playing mobile games is constantly inversing according to the latest research. Mobile gaming and gaming apps have always been thriving, so developers spend more time and money into creating new games on regular basis. Gaming apps in popularity are followed by business app commonly referred to as productivity apps. Modern-day portable devices are capable of performing various complex tasks, so there is no wonder business apps used for billing, sending emails and checking working progress are on the second place. The most commonly used business apps include Adobe Acrobat Reader, Voxer Walkie-Talkie Messenger, and Indeed Job Search. On the third place are educational apps. Leading apps in education category are Duolingo, Photomath, and Quizlet. Educations apps are followed by popular lifestyle apps like Tinder, Text Free, and AroundMe. Entertainment apps are also very popular like Netflix, Dubsmash, Talking Tom Cat, Amazon Prime Video and other. Utility apps closely follow entertainment apps in a number of downloads. The most popular utility apps include Bitmoji, Flashlight, QR Reader, Speed Test and My Verizon. Other popular categories of apps include travel apps like Google Earth and Uber.